ABOUT NATALIA PAYTON
Senior-level experience without the agency layers.
When you hire me, you get me. No account managers, no getting handed off after the sales call. You work with the person actually thinking through the strategy and doing the work.
I've spent more than 20 years in marketing, websites, digital media, branding, and campaigns, working with everyone from entrepreneurs and local businesses to cities and national brands.
HOW I GOT HERE
I've seen marketing from a lot of sides.
My career has taken me from major entertainment and event marketing in Los Angeles to working with hundreds of businesses and organizations across websites, digital strategy, paid media, branding, events, and communications.
At Anschutz Entertainment Group, my work included campaigns connected to the Amgen Tour of California, Los Angeles Film Festival, Los Angeles Food & Wine Festival, and events and premieres at L.A. LIVE.
That environment taught me how much detail goes into presenting a brand well, how many moving parts sit behind a successful campaign, and how important it is for all of those pieces to tell the same story.
But some of my favorite work has happened much closer to the ground: helping an entrepreneur launch something new, helping a local company finally have a website it is proud of, or helping a business owner take an idea that feels scattered and turn it into something clear.
‘‘ The scale changes. The fundamentals don't. ‘‘
Experienced enough to see the big picture. Small enough to stay close to the work.
WHY NORTH TEXAS MARKETING & EVENTS
I've worked inside large organizations and alongside businesses of all sizes. One thing I've learned is that good marketing doesn't come from having more people in the room. It comes from understanding the business and knowing what to do next.
That's how I work today.
When you hire me, you work with me.
I learn your business, think through the strategy, build the website, shape the message, and connect the pieces around it. There's no handoff to a junior team or account manager who has to get brought up to speed.
You get experienced, hands-on help from someone who knows your business and stays close to the work.
TYPICAL AGENCY
You
⇢
Accountmanager
⇢
Strategist
Designer
⇢
⇢
Developer
Four handoffs before anyone touches the work.
WITH ME
Natalia
strategy, build, message, campaign
You
⇢
One path, no handoffs. Every box in the top row is a person who has to be brought up to speed on your business before the work starts.
Client Reviews
MY APPROACH
Good marketing starts with understanding the business
I don't believe every company needs the same website, the same campaign, or the same monthly marketing package.
A contractor has a different customer journey than a nonprofit. A local service business has different needs than an event. A growing company has different problems than someone launching for the first time.
My job is to understand what you're actually trying to accomplish and build around that. Sometimes the answer is a new website. Sometimes it's better messaging. Sometimes it's a paid campaign, a landing page, an email strategy, or simply fixing the things that are making the customer experience harder than it needs to be.
The goal isn't to sell you more marketing. It's to solve the right problem.
EXPERIENCE AT A GLANCE
Experience you can put to work.
20+ Years
Digital marketing, websites, paid media, brand strategy, campaigns, and events.
Hundreds of Clients
From entrepreneurs and local businesses to cities and national brands.
Award-Winning Work
Best in Biz Awards recognition for Marketing Campaign of the Year and Marketing Department of the Year.
RESULTS
What the work actually did.
A few numbers from client campaigns I have run: search and social advertising, email, and the websites and landing pages underneath them.
40+
Inbound leads a month for a single client, most of them booking directly online.
$0.30
Average cost per click on a six-month campaign that delivered 584,000 impressions and 10,700 clicks.
11.67%
Click-through rate on a video ad in that same campaign.
35 to 45%
Email open rates across accounts, month over month, through subject line testing.
I have managed more than $1 million in campaign budgets across paid media and promotions, from seven-figure enterprise programs down to lean local spend. Earlier campaign work at AEG, including the Amgen Tour of California, contributed to two Best in Biz Awards: Marketing Campaign of the Year, Silver, and Marketing Department of the Year, Bronze. Campaign examples and reporting are available on request.
WORK WITH ME
Let's make your marketing feel a little less complicated.
If you need experienced help with your website, your marketing, or simply figuring out what should come next, I'd be happy to hear what you're working on.
Your information comes straight to me and goes nowhere else.